Revitalizing Leading Dots: A 10yrs Old IT Brand Refresh & Website Redesign
Industry
Information technology
Timeline
1.5 months
Challenge
After a decade in the IT sector, Leading Dots has the need to not only refresh the brand strategy and logo but also to focus on service categorization and delivering clear, targeted messaging via website tailored to different industry audiences.
Questionnaire Synthesis
The questionnaire serves as the starting point for uncovering key details. We also conduct a workshop to ease this process, helping clients gain deeper insights into their brand and offerings.
Market Insights
Understanding the top challenges in the IT industry is crucial, as it validates Leadingdots' approach & processes in place. It also helped identify new ways to categorize their services effectively.
User Persona
Personas helped us identify Series A+ funded startups and SMEs seeking mobile and web development as our primary TG, with enterprises, marketing, and design agencies as our secondary TG with custom needs.
Competitor Analysis
Competitor analysis helps us identify industry trends and gaps, driving the development of innovative solutions that better meet client IT demands.
Brand Positioning
Branding Identity
Pitch Deck
The company profile clearly categories primary services, tailored solutions by company size, industry-specific solutions, and tech-stack specifics. Client feedback survey results are the icing on the cake.
Information Architecture
Wireframes
Design System
Visual Components
Hight-fidelity Design
Outcomes
Streamlined Services and Positioning
By analyzing market trends and client needs, we will refine the company’s service offerings to ensure they are relevant and competitive.
Authentic Brand Identity
We developed a brand identity that communicates the company's established expertise and honest partnership approach. This includes creating visual elements and messaging that resonate with target audiences.
Consistent Communications
All communication materials, including the pitch deck and website, are aligned - now all potential clients can understand the services offered and the benefits of choosing the company as their IT partner.
