User experience (UX) design is an umbrella term representing the entire process of creating products and services that provide intuitive and delightful experience to their users.
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Our Approach
- Research
- Ideate
- Design
Research
Foundational research helps us with better understand the user needs and align business objectives to the same. We conduct primary and secondary research that provides data-driven insights enabling ideation phase.
Heuristic Analysis
Evaluation of an existing interface to check the compliance with standard usability principles
UX Audit
A Quality assurance tool used to ensure business, user experience, & accessibility requirements are met.
Usability Test
Study of product usability conducted with a group of representative users via heat maps and survey/interview data.
Competitive Analysis
A comparative analysis of competitors' strengths and weaknesses.
Market Research
A thorough assessment of market to learn about business needs, potential users, pain points etc.
SEO Trend Analysis
Studying trends and preferences in light of the target market.
Ideate
Through ideation, we understand the user problem, challenge our assumptions, and brainstorm possible solutions that might just be the next big thing.
Story boarding
Storyboarding is a nonlinear brainstorming technique that involves developing a visual story related to a user problem
Challenge Assumption
An ideation technique that forces team members to re-define the product assumptions and cross-validate the same.
How might we
An exercise to articulate statements/mighty questions that reframe our insights into opportunity areas or design solutions.
Brainstorming
A method for problem-solving in which all team members come up with eccentric ideas and list features that can produce desired outcome.
Gamestorming
A ideation process to come up with gamification ideas in order to help users feel like they’re making progress while using a platform.
Design
The design phase gives concrete form to the product vision where we combine robust functionality with appealing aesthetics.
Information Architecture
IA focuses on organizing, structuring, and labelling content in an effective way that helps users easily find information and complete tasks.
User Journey Map
Visual illustration of the user flow through the product, starting with initial contact or discovery, and continuing through the process of engagement into long-term loyalty and advocacy.
User Experience Design
Creating digital experiences that are useable, learnable, and enjoyable - produced in accordance with established design principles and guidelines.
User Interface Design
Giving life to the design solutions by creating aesthetically pleasing products that are functional and delightful.
Interaction Design
Seamless user experience achieved through intuitive micro interactions.
Engagement Model
Scope Based Project
Flexible scope of work, ideal for creating something new on one-time engagement.
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Benefits you enjoy!
- Frictionless Delivery.
- Single POC (Point of Contact)
- Fixed Timelines.
Monthly Subscriptions
Annual plans curated with fixed deliverables, suitable for routine growth operations
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Benefits you enjoy!
- Your “in-house” team.
- Built for recurring requirement.
- Fixed deliverables every month
Partnership
Long term partnership model that serves a wide range of designed needs.
Suitable for long-term engagementGet Started
Benefits you enjoy!
- Team structure dedicated to your demand.
- Frictionless Delivery.
- Single POC (Point of Contact)
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Return of Investment
FAQ
The simplicity and aesthetics of your digital products such as website, native app etc. can determine or influence whether your potential client wants to use your service.
The implementation of the UX design process allows designers to test and iterate a wide range of concepts in order to discover the best design solution and adhere to high standards of quality and consistency in design.
Yes, absolutely. Strong user experience is essential for businesses as it builds trust and creates long-term relationships with target consumers. According to a research study, 87% of design-mature companies believe that design leads to higher sales, 60% of companies claim that design brings higher customer retention.