Enhancing Usability & User Flow for a SaaS Platform Built for Indian SMEs
Industry
Enterprise Software
Timeline
4 months
Challenge
The challenge was to identify and address ongoing usability issues in the Saltworx SaaS platform. Through a UX audit, we pinpointed the need to redesign the PO module to improve userflow. We also improved the registration, login, and onboarding experiences for first-time users.
Mood board
First, we gathered a range of SaaS platform references made for Indian audience to closely examine the UI elements and identify the aspects missing in the current product.
Product Branding
The need of the hour is product branding that enhances brand identity, featuring a distinctive professional color palette, image treatment, iconography, and an illustration library.
Design System
We created a robust design system for a responsive SaaS platform to ensure consistency across all devices - standardized components, flexible layouts, and guidelines that adapt to various screen sizes.
Pitch Deck
We created a visually appealing and informative presentation that showcases a company’s mission, values, products, and services - effectively communicating the company’s unique value proposition.
High Fidelity Design
Outcomes
Enhanced Navigation
The redesigned UI streamlined navigation, while also improving the registration, login, and first-time user experiences. This made it easier for users to quickly find the information and features they needed.
Product Brand Identity
The new product branding aligns with the enhanced UI, effectively distinguishing and representing various data. This allows users to experience a cohesive brand identity throughout the platform.
Improved User Experience
The design system created standardised components and guidelines, prioritising accessibility and intuitive user experience across all devices.
