Innovative Brand Strategy & Identity for a Cancer Care Pioneer
Industry
Healthcare
Timeline
1.5 months
Challenge
Oncare is a specialised cancer care centre in India, unique in its commitment to patient empowerment by offering affordable treatment. As a year-old organisation, the challenge lies in streamlining and clearly conveying this brand positioning both externally and internally.
Market Research
Our suggested strategies include focusing on specific audiences, positioning as India’s top cancer information platform, and creating a division for discounted meds. It also confirmed the brand’s strong doctor-patient ratio and reduced cancer treatment costs.
Brand Audit
During brand audit, we discovered that the brand architecture should extend to all formats and mediums. A visual asset library needs to be defined and consistently leveraged throughout the patient journey. The brand’s appearance shouldn’t be mistaken to a OPD consultations.
Brand Positioning
We identified that among global cancer treatment approaches, ‘Patient-Centered Care’ is not widely adopted in India. Oncare should embrace this model, given it curates every patient’s journey prioritizing their needs, preferences, and values.
Brand Practices
Point of Sale brand practices encompass both physical space orientation and team interactions with patients. Here are a few practices suggested by us that bring brand essence to life via enhancing interior spaces and incorporating brand elements.
Brand Identity
Deck
Brand Collaterals
Outcomes
Robust Brand Strategy
The brand strategy effectively addresses the need of the hour within the Indian cancer care landscape. It emphasises our commitment to providing timely, relevant treatment, ensuring that our brand stands out as a beacon of hope.
Logo Design that Speaks the Cause
The logo embodies the essence of the brand commitment, ensuring that the purpose is immediately recognizable and impactful to all who see it.
Cohesive Brand Identity
This identity not only strengthens our brand recognition but also fosters a sense of trust and comfort among our patients and stakeholders, reflecting our commitment to compassionate care.
