Optimizing Online Shopping with Seamless Platform Design
Industry
Lighting Fixtures
Timeline
2 months
Challenge
Nortek needed to revamp its online presence to showcase its extensive lighting collection, ensuring smooth navigation for users to third-party e-commerce platforms, while enhancing brand visibility through targeted social media marketing.
Information Architecture
A clear hierarchy improved discoverability and enhanced the exploration of the lighting collection for users.
Moodboard
Moodboard reflects a modern and sleek aesthetic, combining clean lines, warm lighting tones, and a professional vibe.
Design System
Our Design system ensures consistency and scalability with cohesive components, typography, and color schemes. It creates a unified visual identity for both dark and light modes.
High Fidelity Design
Outcomes
Boosted Conversions
The revamped online platform led to engaging users and increasing conversions, providing users with an intuitive path from product discovery to purchase.
Social Media Leads
Targeted social media marketing for certain user group via campaigns effectively generated high-quality leads, contributing to growth in user engagement and inquiries.
Mobile Accessibility
The mobile-optimized responsive design enhanced user accessibility, leading to the rise in mobile traffic and smoother purchasing experiences on smaller devices.
Social Media Marketing