Itel India Achieved 2x Growth in Organic Traffic & Improved AI Visibility in Just 6 Months
Industry
Telecom
Timeline
6 Months
Challenge
itel India already had strong branded visibility, but discoverability across non-branded and informational searches remained limited. It also has weak AI discoverability across conversational platforms.
SEO
Collection page optimization for smartphones & feature phones. Product & collection schema implementation. Informational and explanatory content expansion. Technical SEO improvements.
GEO
GEO-focused visibility enhancements. Conversion Rate optimization on product pages. Content & Keyword density optimization on category pages. Contextual visibility through Quora & Reddit discussions.
Outcomes
2x Growth in Monthly Organic Clicks
The campaign demonstrated that improving informational relevance, structured optimization, and topical depth can positively influence both Google rankings and AI-generated search visibility.
+1K New AI Citations
Instead of focusing only on isolated keyword rankings, the campaign aimed to strengthen discoverability across the complete product discovery journey.
+21K New Users on Website
Instead of focusing only on isolated keyword rankings, the campaign aimed to strengthen discoverability across the complete product discovery journey to gain new users.
