Elevating itel’s digital presence with seamless experiences.
Industry
Telecom
Timeline
5 months
Challenge
The task was to design a next-gen, responsive website for Itel India, featuring an AI-powered chatbot and seamless e-commerce platform with advanced recommendations. Comprehensive documentation, SEO support, and ongoing maintenance were also essential for long-term success.
Market Research
Conducted in-depth analysis to identify customer buying behaviors and market trends, focusing on high-value electronics and appliances to enhance conversion rates and optimize customer satisfaction.
Analytics
Implemented tracking for user interactions, leveraging data-driven insights to optimize user journeys, boost transaction rates, and refine website performance across platforms.
Heuristic Evaluation
Conducted a usability evaluation of the website, pinpointing navigation issues and engagement challenges, resulting in design improvements that enhance the overall user experience.
User Persona
Developed user personas based on behavior patterns and goals, ensuring the design and AI chatbot deliver personalized product recommendations and tailored buying assistance.
Brand Messaging
Analyzed competitor brands' tone and visual design to position Itel with a distinctive, tech-forward, yet approachable brand voice, ensuring it stands out with clear, customer-focused communication and sleek, modern aesthetics.
Information Architecture
Structured content intuitively to facilitate product discovery and decision-making, ensuring seamless navigation for users across devices.
Moodboard
Created a visual moodboard to guide the design direction, aligning with Itel’s modern, tech-savvy brand image while ensuring appeal to a broad consumer base.
Design System
Built a scalable design system with reusable components and patterns to ensure consistency across the website and future-proof development efforts.
High Fidelity Design
Outcomes
Compelling Storytelling
The revamped website effectively conveys the brand’s narrative. We utilized the logo to introduce a human element that emphasizes digital connections.
Animation Heavy UI
We incorporated amazing graphics and animations to enhance user engagement and connect with the gen-z and young target group of the brand.
Optimized UX and UI
The enhanced design prioritizes easy navigation, enabling users to find information effortlessly, while the striking visuals encourage longer site visits.
