Redefined Software Testing Through a Compelling Brand Identity.
Industry
Information Technology
Timeline
6 months
Challenge
Position Crestech as a global leader in software testing and quality assurance, renowned for its unwavering commitment to security and user trust. The brand needed to communicate a strong brand identity and narrative that highlights its comprehensive testing solutions, emphasizing exceptional value and reliability.
Brand Identity
Designed comprehensive logo variations and usage guidelines to ensure consistent branding across all platforms.
Company Profile
Transformed the company profile deck from an inconsistent layout to a polished, cohesive design that effectively highlights the brand's strengths.
Social Media Posts
Established social media presence by incorporating post templates featuring brand colors, shapes, and illustrations to capture user attention.
Wireframes
Crafted comprehensive wireframes, ensuring intuitive navigation and a seamless user experience.
High-fidelity Designs
Outcomes
Strengthened Brand Positioning
Bringing focus on security and user trust helped position Crestech as a reliable and value-driven leader in the software testing industry, reinforcing its reputation and appeal to clients seeking top-tier testing solutions.
Enhanced Visual Identity
The consistent application of color schemes, shapes, and illustrations established a unified and distinctive visual identity, elevating Crestech’s brand recognition and differentiation in the marketplace.
Boosted Engagement
By correcting color discrepancies and updating outdated illustrations, the rebranding enhanced the overall design quality, resulting in more compelling and visually attractive materials that connect effectively with the audience.
