Redesigned Website for Diverse Nutritional & Dietary Needs
Industry
FMCG
Timeline
6 months
Challenge
After closely monitoring the website activities, we discovered a significant interest in health, nutrition, and meal plans by different target audience. The challenge was to segment this audience, create user flows, develop a feature list, and design a high-fidelity interface that appeals to them.
Pain Points
Pain point analysis involved engaging with various user groups, observing their interactions with the current website, and assessing their pain points and expectations.
Research Insights
Users who are already looking into their children’s nutrition are likely to engage in information about their own, as the well-being of both is interconnected.
Competitor Analysis
The competitor analysis focused on websites that offer similar nutrition information. This evaluation helped us identify best practices and gaps in the market to enhance our own platform's offerings.
Need Gap Analysis
Target Users & Personas
Personas were developed to represent our diverse user groups, capturing their needs, goals, and behaviors. This ensured that our design and functionality align with the specific requirements of all.
User Journey
We developed intricate user journeys that capture every possible flow a user might take, providing relevant information, diet plans, recipes, and engagement options.
Information Architecture
In Information Architecture, sections highlighted in yellow denote existing areas with detailed improvements, while those in purple indicate new suggested sections aimed at enhancing the overall user experience.
Wireframe
High Fidelity
Outcomes
Target Group & User Flows
We identified key target groups and mapped their user flows, providing insights into their behaviors and preferences for a more tailored experience.
Features and Functionality
Designed comprehensive set of features and functionalities that not only meet but exceed user expectations, enhancing overall satisfaction and engagement.
Interface Matching Trends
The user interface was designed to reflect our brand promise, ensuring a visually appealing and intuitive experience that aligns with user needs and expectations.
