Strategic Digital Branding & Identity for Edtech Startup
Industry
Education
Timeline
3 months
Challenge
Alcovia, an ambitious startup with an inspiring vision, sought to create an exclusive community for the top 1% of students. The goal was to foster a space where excellence thrives through mutual inspiration and the celebration of extraordinary talents.
Brand Analysis - Competitors
To pinpoint areas for differentiation, we analyzed competitors' visual identity (logos, color schemes, typography), overall design consistency, and tone of voice.
Brand Positioning
Students are ROOTED, in & as a community & RISING, fulfilling one's aspirations. Alcovia is one of a kind student community, driven by personalized learning opportunities, fosters a culture of collaboration, innovation, and excellence, equipping students for future success.
Logo Ideation
The most effective logo ideas often emerge from thoughtful pen-and-paper brainstorming sessions
Pitch Deck Transformation
The original pitch deck had inconsistent colors, lacked brand identity, and used random illustrations. We redesigned it with a unified color scheme, consistent brand elements, and custom visuals. The result was a cohesive and professional presentation.
Outcomes
Cohesive Branding
Successfully developed a unified brand strategy and identity that aligns with Alcovia’s mission, blending minimalism with a premium look to differentiate from competitors.
Improved User Perception
Strengthened brand recognition and credibility by replacing generic elements with customized, on-brand visuals that resonate with Alcovia’s target audience of students, mentors, and academic institutions.
Enhanced Visuals
Achieved visual consistency across all materials, ensuring that colors, typography, and illustrations reflect the brand’s values of excellence and mentorship, making the presentation more professional and impactful.
