Boosting Partner Engagement with Personalized Loyalty Programs
Industry
Loyalty Management
Timeline
4 months
Challenge
The project required designing an engaging user experience through gamification for users with limited digital literacy. The challenge was to ensure that the design remained intuitive, clear, and easy to navigate, avoiding confusion while maintaining engagement.
Heuristics and Audit
We performed a heuristic analysis and audit of the current app, identifying gaps and areas for improvement. This process guided us in designing a more user-friendly and efficient experience.
Questionnaire and Ideation
We prepared targeted questions for the users, enabling us to gather real-time insights. Ideation for the app was done through references and benchmarking, which helped inform our approach and align the design with industry best practices while addressing user-specific challenges.
User Flow
After gaining deeper insights into the app market and the target user, we focused on redefining the user flow to create a smoother and more intuitive journey, enhancing the overall user experience
Mood Board
Wireframes
Wireframes were designed with a major focus on addressing existing problems, ensuring a better user experience by eliminating the current pain points and streamlining the app's usability.
High Fidelity Design
Outcomes
Design Consistency
We ensured consistency across all design elements, creating a cohesive user experience that was easy to follow and navigate for digitally less literate users.
Introduced Gamification
Gamification was successfully integrated into the app, engaging users through interactive elements while maintaining simplicity to prevent confusion.
Enhanced Color Scheme
The color design was uplifted to be more vibrant and user-friendly, aiding in visual clarity and improving the overall aesthetic appeal without overwhelming users.
