Built a Strong Brand Identity for an Eco-Friendly Rental Ecosystem
Industry
Rental
Timeline
3 months
Challenge
Smartown is a platform promoting sustainable rentals to enhance modern lifestyles. The challenge was to craft a brand identity that reflected their eco-friendly vision while offering a seamless, high-quality renting experience.
Logo Usage
Exploring diverse logo usage to embody our brand's essence and versatility.
Brand Collaterals
Wireframes
Crafted a comprehensive wireframe, ensuring intuitive navigation and a seamless user experience
High Fidelity Design
Outcomes
Vibrant and Bold Brand Expression
Developed a vibrant brand identity using energetic colors and playful typography, effectively conveying the company's commitment to sustainability and engaging the target audience.
Strengthened Market Position
Positioned the company as a leader in the sustainable rental market through a cohesive brand presence, differentiating it from competitors and attracting eco-conscious consumers.
User-Friendly e-commerce Website
Created an intuitive e-commerce website that enhances user experience, making it easy for customers to explore and rent sustainable products, leading to increased engagement and conversions.
