Revamping Brand Image with Innovative Website Redesign
Industry
Insurance
Timeline
2 months
Challenge
The challenge was to redesign the website to communicate the brand's USPs, promote the mobile app, and enhance user onboarding. We also emphasized a tech-driven approach and added dynamic testimonial widgets to boost credibility and engagement.
Information Architecture
We optimized the website’s information architecture for smoother navigation and easier access to key features. Pain point analysis ensured a more intuitive, user-centered design.
Market Research
We conducted competitor analysis and market research to identify trends and opportunities. This shaped our website’s unique features, ensuring alignment with industry standards and user needs.
Mood Board
Design System
We created a consistent design system with unified colors, typography, and UI components for a cohesive user experience. This streamlined design processes while reinforcing the brand identity.
Wireframes
Visual Improvement
We redesigned key website elements for improved aesthetics and usability, featuring a cleaner layout and better navigation. These visual enhancements elevate the user experience and strengthen the brand's identity.
High Fidelity Design
Outcomes
Brand Trust
The improved user experience and visually appealing design elements instills trust in users, enhancing the brand's credibility.
Brand Elevation
The revamped website stand out in a competitive industry by showcasing commitment to excellent customer service and efficient claim settlement.
Optimized Claims
The redesigned website provides a streamlined and efficient insurance claim process for users with easy to navigate information architecture.
